Visual comms, campaign creative, conference collateral
Taking the leap into spatial computing
Founded in 2010, Magic Leap is a Florida-based company working on spatial computing technology, which allows the user to see virtual objects in the real world. In late 2018 they released their first product – 'Magic Leap One'.
Based in LA – the first ever Magic Leap conference (L.E.AP), hosted nearly 2,000 people and featured a keynote with over 27 speakers, 15 live demos, a massive robot, a 20ft astronaut and a NASA space shuttle.
During the pre-launch of Magic Leap One I worked as a freelance designer for R/GA; initially to help create a number of physical and digital graphics for ML's first ever conference 'L.E.A.P'. I was flown out to Miami to work with the client up until the event and worked from London to support with ongoing campaign creative, marketing collateral and communication needs.